Fendi Goes Utilitarian for Spring 2019

Fendi Goes Utilitarian for Spring 2019

In the midst of a massive pop culture comeback, Fendi’s latest collection is all about exaggerated fit and pockets galore.

In the midst of a massive pop culture comeback, Fendi’s latest collection is all about exaggerated fit and pockets galore.

Text: Thomas Chou

Forget the 2000s as the era of Fendi’s heyday, because it’s 2018 and Fendi is stronger than ever before. Debuting a 45-look collection on the runway of Milan Fashion Week, the brand—directed by fashion mainstay Karl Lagerfeld—has put forth a utility-wear inspired collection, full of signature fur accents, character neutrals, and of course, the iconic monogram print.

From long, transparent raincoats to baggy, bomber jackets, the Spring 2019 collection had a strong focus on the oversized fit. Adapting motifs from streetwear, Fendi utilizes the casual silhouettes while reminding us that it is luxury after all, with subtle monogram embossing. For this season, the brand also played with the juxtaposition between high and low—along with body-hugging biker shorts and crop tops are corseted leather dresses and glamorous fur throws. In place of a belt, calf-length, flowy dresses are cinched at the waist by leather fanny packs. As Fendi currently rides the wave of undulating popularity as one of the trendiest brands on social media, the Spring 2019 collection balances both sides of the fence as it appeals to its established customer demographic, along with a younger and potentially more experimental audience as well.

Check out some of our favorite looks from the collection below.

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