For a brand as iconic as Fendi, 100 years of designing and formulating some of the most beloved accessories and leather goods is something worth celebrating in a big way. To kick off Milan Fashion Week, the Italian fashion house presented a showcase echoing fundamental Fendi codes within Artistic Director of Womenswear and Couture Kim Jones’ imaginative eye.

“The foundations of how women dress today and, in many ways, how we think are in the 1920s. It’s about modernity in style and attitude,” remarks Jones in the collections notes.

Drawing inspiration from literary giants of the Roaring Twenties like F. Scott Fitzgerald and Virginia Woolf, the collection implements classic Jazz Age silhouettes like delicately embroidered slip dresses of silk and organza glittering down the runway. Key elements of Spring/Summer 2025 exist in the hand and machine-made garments that marry practicality and extravagance.

Fabrication and materials range from soft shearling and suedes seen on robe-inspired shapes, along with dreamy tops adorned with fringe and printed emblems on showstopper dresses, and femininity is present in translucent tops grand enough to dance the night away.

Artistic Director of Accessories Silvia Venturini Fendi explored the collection’s theme of merging past and present with an outlook toward the future. The iconic Mamma Baguette is reimagined for the 100-year milestone, featured as a tribute to Fendi’s founder Adele Fendi. Jewelry including the Filo is majestically interweaved with leatherwork continuing the Maison’s ability to create pieces that are more than quality.

Footwear is present in airy flats and simplistic kitten heels, while a more masculine style is delivered in the Red Wing Classic Moc boot worn by models and trickled in supple Cuoio Romano leather and Selleria hand-stitching. The collection is splashed in earthy tones, forcing the mind to focus on the garments themselves.

Fendi’s Spring/Summer 2025 was the perfect birthday celebration and opening act for what’s to come this Milan Fashion Week. While flashy and fashionable stood at the fore, Kim Jones’s reference to the glitz and glamour of the ’20s amalgamated with practical modernity remained the star detail of the presentation.