Zoey Deutch looks radiant and effortlessly chic in the first-ever FENDI video and image campaign, in honor of the iconic Peekaboo bag. With carefree and positive energy, the actress and producer showcases her most authentic, intimate, true inner self through a close capture of her relationship with the Peekaboo. 

The story unfolds as Zoey is seen on set embracing her bag, when she reveals the inside we see her own personality shine. “I See You” by The Horrors plays in the background as Zoey flaunts her bold and eccentric self in impeccable style. It culminates when she arrives at the studio—ready to be shot with her FENDI Peekaboo. 

“To me, FENDI means elegance, craftsmanship, and style. I think FENDI makes clothes for women who want to be in charge yet be able to loosen up with a joyful, ironic attitude… And that’s exactly the kinda gal I am,” shared Deutch about what the brand means to her. The Politician star is honored to be the ambassador of the first FENDI Peekaboo campaign.

Presented for the FENDI Fall/Winter 2020-21 Collection last February, the new Peekaboo features a new accordion-frame shape, to open in a deep ‘smile’ featuring inside pockets which can be interchangeable in smooth leather or precious skins and personalized with one’s initials.

Since its creation for Spring/Summer 2009, Silvia Venturini Fendi has combined the Maison’s savoir-faire and limitless creativity with the research for high-quality materials and details, giving life to infinite versions of the Peekaboo that – each one with its standout and distinctive features – all flawlessly embody the versatile and timeless aspect of this bag that has been and will continue to be elevated, reinterpreted and declined season after season, collection after collection.

Browse the Peekaboo collection at fendi.com.