Fendi Launches Roma Amor Collection

Fendi Launches Roma Amor Collection

Watch the latest campaign video of the FF Series.

Watch the latest campaign video of the FF Series.

Text: Mayzie Hopkins

The busy bees at Fendi have an upcoming mid-season drop. The next chapter of the FF Series, following Fendi Mania and FF Reloaded, is Roma Amor, set to launch tomorrow. Accompanying the women's, men's and children's line is an "experimental" video that elaborates on the relationship between the brand and the city, the imagery used against the clothes and the collaboration between graffiti artist PREF, who has previously worked for the brand in London.

A group of young friends explores the Eternal City with the help of a ubiquitous graffiti-wave by PREF. Eventually, they end up in the Fendi Headquarters at Palazzo della Civiltà Italiana, where they dance in a scene that's kind-of Skins and kind-of Coldplay's Charlie Brown video along to a Sleepless Nights by FM Attack.

As for the drop, the collection will be available in over 30 stores worldwide and online. Some selected stores will have a special pop-up feature, giving shoppers the chance to have their initials (or something small) hand-sewn on to limited edition bags and bomber jackets. As the video demonstrates, expect lots of color, neon, and boldness that has a modern, athletic feel- and pieces that you can dance in the street in.

Watch the video above and see some images of the Fendi Roma Amor collection below. To shop, click here.

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