Celebrating 10 years, FENDI’s By The Way Boston bag is officially reintroducing itself for the fashion house’s AW 2024 release. This new revamp of the iconic must-have arm candy embodies the spirit of the original and features a new super relaxed yet elevated Selleria silhouette.

Photography courtesy of FENDI

Available now in three sizes, the By The Way bag is crafted in beautiful soft and sensual Cuoio Romano leather, featuring a spacious interior making it an essential for those looking for a showpiece that holds both luxury design and functionality.

The color palette of this By The Way revamp is remarkably chic and includes a crisp cappuccino, elegant dove grey and sophisticated military green, as well as classic black and effortless tones of blue.

Photography courtesy of FENDI

The bag is also available in iconic FF jacquard for both medium and mini sizes, while the latter is also made in a playful and colorful shearling variation in baby blue, pink, red, military green and yellow.

The By The Way Boston bag is available at FENDI.com now.

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