FENDI is ushering in the 2025 Lunar New Year with a festive capsule collection, featuring bold accessories imbued with fiendish charm courtesy of the iconic “FENDI Eyes” motif. Showcased through a special campaign starring Friend of the House Cheng Xiao and Brand Ambassador Xu Kai, the collection offers a stylish way to honor the season with flair.

The campaign’s imagery blends vibrant red backdrops with soft, glowing lighting, evoking the joy and celebration synonymous with the Lunar New Year.

Cheng Xiao and Xu Kai’s undeniable chemistry electrifies the visuals, bringing an irresistible energy to the collection. The beloved duo, best known for their roles in the hit Chinese drama “Falling Into Your Smile,” injects their signature charm and magnetic presence into FENDI’s festive tribute.

From vibrant totes and playful Peekaboo bags to sleek, elegant sneakers, the FENDI Eyes collection invites fashion lovers to embrace bold designs and celebrate the New Year in unmistakable style.