Fendi is focusing on Spain this summer, opening a boutique in the renowned Costa del Sol fashion district. The space is made up of three levels and 403 square meters, showing both men’s and women’s collections from the Fendi universe. The temporary space is meant to blur the lines between outdoors and indoors through airy front windows and arches along the upper floor that mimic the Fendi headquarters in Rome. 

As part of the boutique and the launch of the Astrology Summer Capsule 2023 collection, Fendi is also taking over the Puente Romano Resort, a village-style resort. The space has been decorated to match the Fendi style and has opened a pop-up store offering key items from the new collection.

Fendi has expertly personalized the resort’s beach, dining experiences, and decor to feel ultimately and chicly Fendi. In a unique blend of Italian and Spanish influences, Fendi has crafted a beautiful celebration of its astrology collection and the natural beauty of Spain.