The setting: Fall/Winter 2023 Fashion Week, February. The star: Ferragamo’s Hug Bag Debut. Quickly adopted and worn by all our favorites: Kylie Jenner, Tracee Ellis Ross, Anok Yai, and more. The Hug Bag is the latest accessory to break the internet as a must-have piece for your wardrobe.

Carrying on the same essence of Italian tradition, effortless elegance, and modern-day class, Maximilian Davis pushes boundaries with this latest work of art. While appearing simple, the bag requires an estimated five hours of work to stitch, seam, and lacquer together.

The name embodies the purpose of the bag: an embrace, with its soft edges and huggable size. In the sense of “labor of love”, it is an embrace from the designer and the crafter to the customer. The true care and love behind it can be gathered by its aura and aesthetic.

The ‘Hug’ bag is now available at Ferragamo store locations and Ferragamo.com.