Ferrari has kicked off its 2025 Holiday Campaign with a video set in Maranello, Italy — home of the company’s headquarters since 1943. The town, located near Modena, is steeped in the brand’s history, and is now home to attractions such as the Ferrari Maranello Museum. The campaign film, directed by Lorenzo Gironi, features shots of the iconic factory. 

Deep burgundy pumps, belted trenches, and leather two-piece sets define the launch. The pieces are as sleek as ever, reflecting the brand’s signature edge. Wet-effect glossy leather court shoes are given close up, slow motion shots. New interpretations of the Ferrari GT Bag and La Ferrari Dino Bag also appear. 

Dynamic movement takes center stage with the video’s stars shown dancing together. The film wraps up around a holiday dinner table with impromptu choreography, the guests dressed in red, black, and white. 

With a selection spanning womenswear, menswear, kids wear, footwear, accessories, jewelry, and bags, Ferrari’s 2025 Holiday Campaign is all-encompassing. The clothes are shown in motion as the actors dance, infusing the campaign with energy. 

In a location integral to Ferrari’s story, the campaign fosters a sense of unity while highlighting the craftsmanship central to Rocco Iannone’s creative direction. The Holiday 2025 collection is now available to shop online and in-store at global Ferrari boutiques.