For Ferrari, the workshop is the beating heart of where everything happens. Hands sculpt materials and color into the brilliant speed, beauty, and purpose the brand is known for.

To take the Fall/Winter 2025 campaign to the next level, Robin Galiegue photographed the cutting-edge workshop in Maranello reimagined as a futuristic laboratory. With a bright white background, it allows the Ferrari and the subjects to stand out, making them the focal point. The all-white Testarossa also allows for the workshop’s symbolic role of identity and innovation to be seen and spotted.

Creative Director Rocco Iannone sees Ferrari as ever-evolving. For him, the fashion show and campaign are not reflections of one another, but rather complement each other in the ongoing narrative that Iannone has set.

Between the campaign and the show, it is mechanical while also remaining deep in the human space. The fashion show featured models Jeanne Cadieu, Elisabetta Dessy, Annemary Aderibigbe, Fernando Lindez, Badhiel Lony, Nyang Meng, and Yu Qi, who wore the garments as if they were an extension of themselves. 

This campaign captures the intimate conversation between thought and action, offering a unique vision of style shaped by movement and innovation.