FILA NYC Pop-Up Introduces Explore Collection

FILA NYC Pop-Up Introduces Explore Collection

FILA's new Explore collection falls into four categories: Canyon, Woods, Mountains and Elements.

FILA's new Explore collection falls into four categories: Canyon, Woods, Mountains and Elements.

Text: Julian Wright

Despite the pop-up's spontaneous and short-lived nature, you can reliably find one in any New York City neighborhood on almost any day. Thanks to FILA we can rest our experience-hungry hearts for the next two weeks! Until August 11th, FILA has taken over 428 Broadway in New York's SoHo district with an immersive exhibition of their new Explore collection. This assortment of footwear, apparel, and accessories embraces the brand heritage in adventure and nature.

The recent uptick in outdoor-wear trends inspired this collection.  The brand was able to pull from archival collections released in the '70s, '80s, and '90s to create garments that belong in nature. The collection is segmented into 4 product categories: Canyons, Mountains, Woods, and Elements. The pop-up plays on these categories, creating interactive experiences that allow you to tap into your #ModernExplorer and engage with the products. FILA will also be conducting activities on-site and hosting panel discussions with key influencers. If you're not in New York during this pop-up's duration, have no fear! Sister sites include Los Angeles, London, China, Japan, India, and Greece.

You can view the FILA Explore collection below. You can purchase pieces here.

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