If there’s one thing Hailey Bieber knows how to do, is set new trends. In her collaboration with FILA, she sticks to a simple rule: if she wouldn’t wear it herself, it’s off the table.

This limited-edition lineup reimagines 13 of FILA’s most iconic pieces with clean lines, thoughtful details, and a refined color palette of black, white, FILA green, and light yellow. The collection revolves around effortless staples, like a laid-back baby tee, breathable tank, and soft, slouchy sweatpants—offering an elevated yet easygoing take on athleisure.

Photography by Harley Weir

For a preppy look, the lightweight pleated skirt brings in classic tennis-inspired style, while an oversized knit sweater and streamlined windbreaker add structure without losing comfort. Crinkle pants and shorts, designed with a relaxed fit and adjustable details, offer the perfect mix of practicality and ease. Meanwhile, statement pieces like the padded jacket and oversized FILA pullover bring bold, standout energy to the collection.

Shot by British photographer Harley Weir, the campaign frames Hailey in intimate, everyday moments. Whether it’s morning rituals, errand runs, or the beautifully chaotic rhythm of new motherhood—showcasing how these pieces naturally fit into a modern, on-the-go lifestyle.

Photography by Harley Weir

Alongside the collection launch, Hailey Bieber released a short documentary film on her YouTube channel that captures the process behind the collaboration.

Directed by Michael D. Ratner and produced by OBB Pictures, with Scott Ratner and Raquel Dominguez as Executive Producers, the film explores Hailey’s approach to merging beauty and utility in fashion, offering an exclusive behind-the-scenes look at the creative process that began in August 2023.