First Look into Mattel's BTS Doll Collection

First Look into Mattel's BTS Doll Collection

Mattel releases group and individual shots showcasing the entire collection.

Mattel releases group and individual shots showcasing the entire collection.

Text: Emma Li

Ever since Mattel’s initial announcement of their collaboration with BTS on an official doll collection the beginning of this year, they had teased close-up photos of each doll. Today, Mattel shared a first look into the entire collection by sharing group and individual shots.

The American multinational toy manufacturing company's collection will feature BTS members wearing outfits from their music video for “Idol”, the track featuring Nicki Minaj that reached No. 11 on the Billboards Hot 100 chart in 2018. Every doll will be 11.5 inches tall with 11 points of articulation, and each will cost around $20.

While BTS’ fans, known collectively as Army, are proud of the fact that Mattel made dolls of the idol group, they have split opinions on the dolls’ appearances. Some applaud Mattel for their effort, pointing out intricacies on the dolls’ faces and details in makeup. They emphasized the improvement of the BTS collection in comparison to Mattel's line of One Direction dolls, which was first released in 2012.

Others compared them to the more accurate and realistic dolls released by Korean wireless telecommunications operator SK Telecom in 2017 when the business held a special promotion event featuring the idol group.

BTS has helped their company Big Hit Entertainment in nearly doubling its operating profits over recent years. Their international success continues as they plan to release a new album Map of the Soul: Persona, which has already sold over 2.6 million copies in pre-orders alone within five days of going on sale. The album will be released on April 12 prior to BTS’ Love Yourself: Speak Yourself stadium tour, which will bring the group throughout Asia, Europe, as well as North and South America.

While Mattel initially set to release the BTS doll collection in the summer, an update last week confirmed the release date to be September 1st.

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