During recent months, the suffix “-core” has been added to just about any word you can think of. Dreamcore, horsegirl core, fairycore, etc. Forget all that. Welcome Guccicore, the luxury fashion house’s newest campaign. Centered in New York, the collection takes viewers and consumers through characters of the city and the cool clothes and accessories that adorn them.

Photographed by Peter Funch, the campaign explores the relationship between individuals, their style, and how it mirrors an evolving city. First debuted in Times Square in May, a pinnacle New York City location, the elements of the collection are wearable essentials that have flair, elegance, and the undeniable definition of Gucci. 

The accessories are classic, from signature belts to floral scarves; they dress the bold pantsuits, prints, and leathers in an elevated yet timeless way. Jeans and jackets are perfect for the city woman. Boots, pumps, and sneakers with the unmistakable Gucci print paired with totes, handbags, and purses create a modern Gucci look that still nods to the quality and sophisticated edge that the brand has always been known for.