Fortnite x Ralph Lauren Debut Their New Cutting Edge Partnership
Two culture-defining brands merge to reimagine the Ralph Laurens iconic “Polo Pony” logo is for the first time in 55-years.
Calling all gamers and fashion moguls. The noteworthy design house of Ralph Lauren and Epic Games, the creator and publisher of the globally popular online game, Fortnite, announced today a groundbreaking convergence of the two culture-defining brands. The partnership will debut a digital apparel and accessories collection launching in the Fortnite Item Shop and a physical apparel capsule inspired by the digital-first collection. For the first time in Ralph Lauren’s five-decade history, the Polo Pony—one of the world’s most iconic logos—has been specially redesigned to commemorate the collaboration with Fortnite, a testament to the company’s belief in the power of the metaverse.
Never before seen from Ralph Lauren, the collection was conceptualized as a digital-first capsule, creatively influenced by a gaming design aesthetic. As a result, the digital outfits showcase Ralph Lauren’s signature artistry and craftsmanship, rendered in high fidelity with vibrant detail, while the physical capsule collection translates the looks into the real world. Underlining this interplay between digital and physical, the boot will come to life as a replica of the digital version shown in the Fortnite outfits and will be available in the coming months.
“Ralph Lauren has always designed dreams and created new worlds, and today, our collaboration with Fortnite will deliver a groundbreaking experience to a new community of next-generation players and consumers. Our partnership represents a completely fresh take on the Ralph Lauren brand—designing for the metaverse first—that is thoroughly focused on the future. We are excited to continue to lead digital exploration, building on our decades-long track record of pioneering innovation,” said David Lauren, Chief Branding and Innovation Officer at Ralph Lauren.
In celebration of the launch, Ralph Lauren will host a series of activations to authentically engage the gaming community, including a Twitch live stream launch event, and will be the first luxury brand to cohost a player tournament in Fortnite.
Both the digital and physical Polo Stadium collection draws inspiration from the heritage of the brand’s celebrated Stadium collection and Polo Sport line from the 1990s, reimagined for the metaverse. The digital collection will debut two outfits, alternate styles, and other in-game cosmetics, all of which will be available in the Fortnite Item Shop beginning November 5.
The physical apparel capsule collection will also be available on November 2, exclusively on Ralph Lauren. An additional product drop will launch globally on December 1 on Ralph Lauren, The Ralph Lauren App, and the Polo-67 App in select Ralph Lauren retail stores and specialty retailers, including Bodega, Citadium, Highsnobiety, BSTN, LVL Gaming hub, Beams and CMG Central World.
Twitch Livestream Launch Event in New York City
As part of the campaign launch, Ralph Lauren will host an in-person kick-off event streamed exclusively on Twitch on Thursday, November 3, at 1:00 p.m. ET. Throughout three hours of exciting and engaging live programming, viewers can interact with top gamers, influencers, and celebrity talent. Hosted by Kelly Link and Sypher PK, the Twitch live stream will feature interviews, interactive games, and challenges with streamers and esports stars such as Sommerset, Alixxa, and Ta1yo, and more, as well as an exclusive musical performance by rapper Polo G.
“The Polo Stadium Cup” Player Tournament
On November 4, Ralph Lauren will also become the first luxury brand to cohost a global player tournament in Fortnite—“The Polo Stadium Cup”—where participants can earn in-game rewards, including first access to the Ralph Lauren outfits and accessories. This Zero Build tournament will be held globally, where Fortnite is available.