Celebrity jeweler Franky Diamond is renowned for his high-end and innovative jewelry and timepieces, which are a hit among top musicians and artists. Here are some interesting tit-bits from a rare tête-à-tête with Franky, which reveal his secrets to crafting groundbreaking designs. Let’s delve.

Franky has had a passion for doing something innovative from an early age. His passion for innovation found expression as a jewelry and timepiece connoisseur. He knows his clients very well. One particular aspect that is common across his high-end clientele is – a discerning taste. They know the difference between high-end and average as soon as they see it. 

Franky makes sure that his products not only reflect but also redefine opulence. Franky shares, “Crafting a jewelry design or a timepiece for me is like creating a piece of art. I try to create my designs with as works of perfection.” Perhaps, it is Franky’s sheer passion backed by his utmost devotion, which is the reason behind his groundbreaking designs and extensive collections.

Franky Diamond knows his clientele – leading musicians and artists – inside out. And one thing that he always keeps in mind while crafting designs for them is – they will never settle for anything mediocre. This is because, for those who live big every moment, diamonds are not mere stones – they are a representation of their grand lifestyle. And Franky makes sure his products not only reflect but also add value to their current status and lifestyle.

 Ask Franky how he turns every piece into a masterpiece, and he says, “We don’t create products. We craft masterpieces. We serve our customers as per their unique tastes. After all, today, people want a greater choice – it is the end of the ‘one-size-fits-all’ concept.”

Franky Diamond’s meteoric rise to celebrity jeweler status is the result of his ability to stay in touch with his humble beginnings. His passion for crafting extraordinary pieces comes from his father and grandfather, who hailed from India and Pakistan. Franky shares that they have been his ultimate source of inspiration and knowledge. As a partner of White Carat Co., Franky continues to uphold a family legacy of more than five decades by crafting revolutionary products for leading artists and musicians who share his passion for ‘quality craftsmanship.’