Furla Joins TikTok With The Newly Relaunched Metropolis

Furla Joins TikTok With The Newly Relaunched Metropolis

Furla Joins TikTok With The Newly Relaunched Metropolis

Furla joins TikTok with #furladance, a new project dedicated to dance and color.

Furla joins TikTok with #furladance, a new project dedicated to dance and color.

Text: India Roby

Today, Furla, a luxury goods brand based in Italy, launched its official account on TikTok. For the occasion, Furla has collaborated with Elisa Maino, a 17-year-old influencer with over five million followers and 600 million views on the popular social platform. This project has an exclusive partnership with TikTok, and both Furla and Maino released a special choreography with original music. By using the #furladance hashtag, this upbeat dance challenge gives the community the opportunity to participate in a brand experience to the rhythm of pure fun.

Not to mention, #furladance celebrates the restyle of Furla Metropolis, an iconic handbag returning in an updated version with rounded shapes and bright monochromatic shades. The new Furla Metropolis also comes with a tone-on-tone ABS closure, designed for the classic mini crossbody but also for the round versions available with shoulder strap and top handle. 

This handbag is the It-bag for this generation of young, creative, and innovative individuals, and #furladance is already quite the success. There are many participants like influencers and fans joining in on this exciting and unique challenge, with some clips reposted on Furla's official account.

Furla Metropolis marks yet another milestone in its evolutionary process. The brand's style, creativity, and inclusiveness are attracting the attention of millions of fans to celebrate the new launch of the bag and fun choreography. It only takes a few seconds to discover thousands of different interpretations of the #furladance hosted in such a dynamic and lively context.

Furla Metropolis proves, once again, to be a small bag with a huge personality.

You can shop the new Furla Metropolis here and check out #furladance on TikTok below!

@furla

Ready for #furladance ? @majno and #furlametropolis are perfect together. Join the #furladance challenge and express your dance vibes. Let’s move🎶

♬ Furla Dance - Furla

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