V Loves: John Galliano's first co-ed Margiela show

V Loves: John Galliano's first co-ed Margiela show

The designer gave the brand its first-ever co-ed show, a love letter to a generation of gender-distortion.

The designer gave the brand its first-ever co-ed show, a love letter to a generation of gender-distortion.

Text: Chloe Laguette

Just as younger audiences were beginning to doubt classic European high-fashion houses' ability to transcend into a new age of high-tech fashion, Galliano's latest Margiela show sent models down the runway in staple industrial looks. While still keeping the consistency of the house's signature threads, the show gave new twists on these classic staples, like heavy fringe trim on an industrial slip dress, and a variety of cuts on denim skirts, jackets, and flared pants.

Viewers were also introduced to a brand new fragrance debut, with 12 projections showing a behind the scenes film for Mutiny, the brand's first fragrance released under Galliano's creative control. Actor Sasha Lane, models Molly Blair, Teddy Quinlivan, and Hanne Gaby Odiele, and musicians Willow Smith and Princess Nokia, are the six fresh millennial faces featured in the campaign.

As the show went on, Gloria Jones' song 'Tainted Love' blasted over the speakers, accompanied by soundbites of the campaign film. Taking some much-needed diversity cues from New York Fashion week, transgender model Finn Barrett opened the show, with other familiar faces Paul Hameline, Shanelle Nyasaise, Hannah Motler, and Sara Grace Wallersted walking behind.

Announcing back in June that his next show would be co-ed, Galliano stuck to his word as boys walked the runway in vinyl, cut-out dresses and pencil skirts underneath, while some of the girls donned more masculine looks, like silk-satin suits and pink trenchcoats layered over sheer dresses and vinyl skinny trousers. They all wore patent boots or metallic, industrial mary-jane like shoes, and the girls and boys alike all carried a feminine structured handbag, the silky soft Grand Slam clutch, now a signature of the brand.

And Galliano did not shy away from incorporating wearable technology once again for this show, as the iPhone ankle clamps and bags with inbuilt iPads from the Couture show back in July made another appearance, with some models also wearing earphones down the runway.

All photos via Vogue Runway

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