Game On. Karim Benzema Fronts As Fendi’s Latest Sneaker Ambassador
Two industry powerhouses team up.

With Karim’s unparalleled sportsmanship and Fendi’s complex codes of craftsmanship, the two powerhouses have teamed up to promote Fendi’s latest “Faster Sneaker.”
Embodying the progressive spirit of the Maison’s latest sneaker design – as a world-beating athlete with Real Madrid and recently UEFA Men’s Player of the Year – professional French soccer player Karim Mostafa Benzema is known as an exemplary player and a true professional. With over 50 million Instagram followers, Benzema is famed for his playmaking and finishing, making him one of the best strikers of his generation.
With a decor of various revitalized technical fabrics and high-end athletic touches, the Fendi Faster Sneaker is balanced by the characteristic luxury that the Fendi Maison brings to each of its designs. In its finely-tuned performance and finely-honed detail, the Fendi Faster forms an ideal companion to Benzema’s own unique and inimitable skill, style, and strong personality.
The Fendi Faster sneaker is part of the house’s Fall Winter 2022 Collection and is available online in a wide range of colors.
Born in Lyon to Algerian parents, Benzema was named the league’s Player of the Year and finished as the league’s top goalscorer and winning his fourth league title and first Coupe de France. In 2009, Benzema was the subject of a then French record football transfer when signed for Real Madrid in a transfer worth €35 million. Notably evolving to become part of a highly rated trio alongside Cristiano Ronaldo and Gareth Bale — dubbed BBC — who were integral to a period where Real Madrid won four UEFA Champions League titles from 2014 to 2018.
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