As 2023 has seen Artificial Intelligence grow more commonplace than ever, major advancements in the field have sparked a wider debate surrounding the relationship, or battle, between AI and artists. Will AI take over the world? Will real artists be replaced before we know it? For GANNI Creative Director and Co-Founder Ditte Reffstrup, there is another path. Ganni’s SS24 runway show at Copenhagen Fashion Week is grounded in “a kinder, more thoughtful AI, one that does good,” says Reffstrup in a statement.
Programmed using data from the GANNI universe, Reffstrup wanted this collaboration with interactive tech artist Cecile Waagner Falkenstrøm to be “embodied by a physical form, something natural.” What could be more natural than a tree? Placed in the center of the runway, stunning summer foliage situates the spirit of the GANNI AI as a bridge between the digital realm and the outdoorsy, grounded themes of the SS24 collection.
Infused with the vibrant energy of Copenhagen, the birthplace of GANNI, the brand’s latest collection leans into sustainability and works with contrasts to create a style that Reffstrup calls “gardening granny punk.” With a goal of 50% carbon reduction by 2027, GANNI’s ‘Fabrics of The Future’ program uses innovative materials like Oleatex, a leather-like fabric made of waste streams from olive oil production, to create gorgeous, climate-friendly pieces. See: a stunning, tailored black dress with white contrast stitching.
GANNI continues its mission of sustainability with recyclable, plastic-free sequins created with Algreen, a textile made from seaweed and agricultural waste, on a knitted dress. The collection also features all-new cowboy boots, slouchy pointed knee-high boots, updated versions of the iconic Mary Janes and buckle ballerinas with stitching and wedged heels, as well as a mini version of the classic Bou Bag – all made from eco-friendly leather alternatives.
With a fresh emphasis on tailoring, these latest designs are effortlessly chic with fitted shoulders and accentuated waistlines throughout the collection. “The dress of the season,” with a ruched fit and flared hem, comes in a variety of colors and textures, while other pieces come alive with mixing and matching of traditional suiting patterns and origami-like cut lines. A classic black mini dress, adorned with bunches of sequins, adds a touch of glamor to the collection.
With a line full of beautifully versatile, elevated designs, grounded in a merging of modern materials with timeless styles, this SS24 collection is quintessential GANNI. In Reffstrup’s words, “We really felt we wanted to make Copenhagen proud with the collection.” Needless to say, Reffstrup and her team have succeeded with flying colors.