GANNI POSTMODERN Archive Sale Is Now Live

GANNI POSTMODERN Archive Sale Is Now Live

GANNI POSTMODERN Archive Sale Is Now Live

Offering up to 70% off and giving 20% of the profits going to the UN Women’s solidarity fund.

Offering up to 70% off and giving 20% of the profits going to the UN Women’s solidarity fund.

Text: Valerie Stepanova

Danish brand GANNI has just launched its first-ever online pop-up archive dubbed GANNI POSTMODERN – the same name as its archive store in Copenhagen that opened back in 2015. The contemporary fashion label is offering up to 70% off their styles, with 20% of the profits going to the UN Women’s solidarity fund that supports women impacted by the COVID-19 crisis. 

“Right now, we’re apart, but we’ve never been more connected. So many people ask us about the GANNI POSTMODERN store in Copenhagen. It’s such a popular destination, people go there to treasure hunt,” GANNI’s creative director Ditte Reffstrup said in a statement. “We wanted to finally give our worldwide community the chance to access our archive in support of a good cause. It’s been so nostalgic looking back through the archives. You can really go explore and find the one that got away.”

The sale features over 400 styles from previous collections, going back to the label’s Love Society Fall/Winter 2017 range. Brand favorites like the neon seersucker check dress, cowboy boots and rainbow stripe knitwear are also included in the sale.

The pop-up is now live online and will be available until May 3. Shop the GANNI archive here.

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