GCDS Introduces Parisian Chic Fall Campaign

GCDS Introduces Parisian Chic Fall Campaign

GCDS Introduces Parisian Chic Fall Campaign

“It’s essential to own what makes us unique."

“It’s essential to own what makes us unique."

Styling: Sophie Lee

Playful and young, GCDS’ Fall/Winter 20/21 campaign embodies the spirit of Italy after their COVID-19 lockdown. The streetwear brand enlisted French photographer Pierre Ange Carlotti to shoot the collection in Nice, France. Feathered headpieces and gilded scenery harken back to an old-fashioned ideal of luxury, while men’s pearls, stomach tattoos, and thongs usher in something distinctly modern.

English rapper Bakar can be seen sporting latex gloves and double-waisted pants. Poet and activist Kai Isaiah Jamal poses in a rhinestone encrusted sweater/short combo. And to round out the trio, model Stella Lucia joins in only chunky earrings and knee-high boots, covering her torso with a giant, pink rubber ball. It’s a look that brings to mind a vision of Willy Wonka and a gargantuan sphere of blush-pink bubble gum.

Of the collection, designer Giuliano Calza said, “It’s essential to own what makes us unique, because nobody else shares your same recipe of ingredients, and this [is] GCDS’s drive.”

Founded in only 2015, by brothers Giuliano and Giordano Calzo, the relatively new brand has a name that stands for “God Cannot Destroy Streetwear.” It’s an interesting and poignant slogan in an era where global catastrophe has brought fashion nearly to its knees. Still, despite it all, the Calzo brothers have found at least enough light to release this charming and joyful campaign.

Purchase the collection at GCDS online.

Credits: Photos courtesy of brand.

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