GCDS's FW18 Campaign is a Cosmic Dream

GCDS's FW18 Campaign is a Cosmic Dream

The streetwear brand enlists Kali Uchis and Fetty Wap as their faces for fall.

The streetwear brand enlists Kali Uchis and Fetty Wap as their faces for fall.

Text: AJ Longabaugh

Influenced by the modern emergence artificial intelligence, GCDS's FW18 campaign transports us to the future–one could say the terrifying "near" future, if we're being honest.

Designer Giuliano Calza has casted superstars Fetty Wap and Kali Uchis to front the cosmic infused campaign. Shot in Brooklyn's National Sawdust, photographer team Hunter and Gatti capture the music dynamos wearing technical pieces from the Italian streetwear brand in a galactic environment styled by rising icon Anna Trevelyan. Taking inspiration from the rise of robots, a growing resemblance of humans and certain machineries, and the ever-growing community of CGI influencers appearing on social media platforms, the campaign is truly a reflection of how imaginations of past may indeed becoming realities today.

Heading into fall, the roster of faces that are ushering in the coming season continues to grow and Calza has hit all the right notes enlisting Uchis and Wap.

Check out GCDS's sleekly interstellar FW18 campaign below!

Credits: IMAGES COURTESY OF GCDS

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