In a dazzling celebration this past week, fashion brand Genny illuminated the city of angels with the grand opening of its flagship store.

With the event taking place in the prestigious Penthouse 64 at Chateau Marmont, the evening unfolded in an intimate setting adorned with the brand’s iconic white orchids and the warm glow of candlelight, setting the stage for a night of glamour.

The event, attended by a star-studded guest list including Jaden Smith, Jasmine Sanders, Kate Beckinsale, Camella Rose, Jarry Lee, Caroline Day, and Mia Moretti, was a testament to Genny’s growing influence in the US market.

Sara Cavazza Facchini, the Artistic Director of Genny, expressed her enthusiasm for the brand’s expansion into California, stating, “The city of Los Angeles is a context akin to the Genny brand as a Glamour identity and a constant desire for internationality.” She emphasized the need for a continuous presence in California, describing the new store on Brighton Way, Beverly Hills, as a “true Embassy of the Maison.”

The upcoming flagship store spans approximately 250 square meters with a striking 25-meter window. Sara Cavazza Facchini’s decade-long leadership will be reflected in the store, promising visitors an immersive experience.

Mathias Facchini, the CEO of Genny, expressed the significance of the Beverly Hills store, stating, “It is a promise kept. The market in the States asked us to be present with a dedicated physical place that could express the full value of Genny.”

Stepping through the doors of the Beverly Hills flagship store, visitors will find themselves in a sophisticated space with a romantic and enveloping spirit, embodying Genny’s commitment to elegance.