Georgia Ku may have written hits for Dua Lipa, Rita Ora, and Fifth Harmony behind the scenes, but in her latest single, “Ever Really Know,” she’s ready to be seen for who she is. The heartfelt song is accompanied by a stylishly ambiguous video.

At the core of the track is the disenchantment one feels as their romance deteriorates. This concept stems from Ku’s own personal experience in a recent relationship. “I felt like the person who I fell in love with was changing and becoming someone different and not who I fell in love with. The sentiment of the song is reminiscing about old times and essentially being pulled back in by this person, but wondering if this is really the person [that I loved]” said Ku. The lyrics are touching and raw, oscillating between crafting the imagery of a charming relationship and questioning how said relationship has devolved. The change of beat for the chorus complements the narrative of push-pull love. 

But it’s definitely not about weakness. “In a way it shows a strong woman who isn’t afraid to admit that she’s vulnerable, but it’s also saying ‘this isn’t going to happen again.’ I think there’s a little bit of empowerment there.”

The music video, directed by Mariah Winter, is less straightforward. Featuring Ku inside of a car that is covered with a plastic tarp with hands pressed against it, its metaphorical value is largely determined by the viewer. “I like that [the video] left [its message] up to the audience. The way I interpreted it, with the hands on the car, is like the car is my brain and the hands were all of these emotions I felt trying to sway me, and me giving into it but questioning it at the same time,” said Ku. 

This will be the first time fans are offered a glimpse into Ku’s personal life since her single “What Do I Do?” was released last summer. “This video is a lot more intimate than what I normally do. The song comes from a real place.” This idea of vulnerability extends to the clothing she wears in the video. She especially loves the Marine Serre moon top.  “I wanted to make sure you could see my figure, because I normally hide myself in baggy clothes. So I wanted to make sure that the simplicity of the clothing and how tight it was on me showed the pureness of the song,” she said.  

Ultimately, Ku couldn’t be happier to explore her voice as a solo artist further and share a new side of herself with her followers. “I want people to be able to connect with it and get to know me,” she said