As society continues to isolate themselves at home, Miu Miu is encouraging its social media following to participate in its latest digital campaign dubbed #MiuMe. The Italian fashion house is inviting notable figures from the realm of sports, dance, art and fashion — along with its Miu Miu fans — to partake in #MiuMe by donning their favorite Miu Miu pieces via Instagram. 

Participants of the #MiuMe project can now search through their closets and film themselves in their rediscovered garments by Miu Miu. Whether it’s new or treasured pieces, these ensembles can be presented in any manner to convey one’s creativity, as well as elevate the relationship between their personality and wardrobe aesthetic.

Learn more about the project at @miumiu, and start showing off your #MiuMe style.

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Stuck indoors in these strange and uncertain times, we have been forced to find new ways of entertaining ourselves. And some of us with unexpected time on our hands and a lack of anything else to do have found ourselves going through our wardrobes, rediscovering forgotten pieces and trying them on again with a fresh eye. Starting today, #MiuMe invites a diverse cross-section of people from around the world – notable figures from the realms of sport, art, dance, and fashion, as well as #MiuMiu fans responding to a call-out on @Instagram – to use their mobile phones to film themselves in their environment. Feel free with your own bits from Miu Miu collections past or present, mix it up in ways you normally wouldn’t and share it with us by tagging @MiuMiu and #MiuMe. Kicking off #MiuMe here is @Harriet.Verney, 27 fashion editor from Stroud (UK), contacting us via FaceTime. Harriet wears dress (Croisière 2019), socks (Autumne 2015), shoes (Fall/Winter 2017) and glasses (Spring/Summer 2017) all by Miu Miu.⠀ ⠀⠀ Art direction by @kegrand.⠀⠀ Film by @callthis_number (@Steve__Mackey + @DouglasHartFilm).

A post shared by Miu Miu (@miumiu) on Apr 28, 2020 at 6:06am PDT