Get Into The Holiday Spirit With Salvatore Ferragamo

Get Into The Holiday Spirit With Salvatore Ferragamo

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Get Into The Holiday Spirit With Salvatore Ferragamo

Salvatore Ferragamo presents their Holiday 2021 Campaign with a short film titled “It’s Movie O’Clock.”

Salvatore Ferragamo presents their Holiday 2021 Campaign with a short film titled “It’s Movie O’Clock.”

Text: Madison San Miguel

Picture the sound of fire softly crackling on firewood, the melody of your favorite holiday tune and the gathering of those closest to you—that is how Salvatore Ferragamo envisions the holiday season in their newest Holiday 2021 Campaign, It’s Movie O’Clock!. With the holidays approaching, the brand wants nothing more than for customers to remember the feeling of joy and togetherness that comes with the season. It’s Movie O’Clock! reminds viewers of this feeling, as it celebrates the beauty of friendship, coming together and winter holidays in a nostalgic short film.

Courtesy of Salvatore Ferragamo

The 1-minute and 19-second film takes place in an imaginary Italian villa, meant to represent the idea that “home is anywhere when it’s shared.’’ The first few shots are filled with timeless elegance and the feeling of holiday spirit, with two of the actors—Jozef Gjura and Pilar Fogliati—receiving a mysterious invitation. Shortly after, it is revealed that the invite is for a small gathering and movie night hosted at the villa. This invitation links the film with two other episodes based in China and Korea.

Directed by Barbara Anastacio, It’s Movie O’Clock! is filled with intense emotion. It gives viewers the opportunity to see the beauty of private and warm moments with friends, and remind them of the little details we forget to notice. The film also showcases the creativity and colorful aspect of Salvatore Ferragamo, with close-up shots of the brand’s upcoming collection. From sparkling heels to vibrant clutches, this collection is meant to have a “festive spirit and timeless allure.” Customers can expect accessories filled with metallic and shiny details, as well as new styles and shapes, for both the brand’s men’s and women’s products. 

Courtesy of Salvatore Ferragamo
Courtesy of Salvatore Ferragamo

The Holiday 2021 collection will soon be available in Salvatore Ferragamo flagship stores, in the virtual store, House of Gifts, and the brand’s other partners. When released, It’s Movie O’Clock! can be viewed on the Salvatore Ferragamo social media pages and website. Discover the cast below. 

Credits

Episode 1 (Italy)

Cast: actresses Pilar Fogliati and Tezeta Abraham, actress and musician Hildegard De Stefano, actors Guglielmo Poggi, Josef Gjura and Carlo Palmeri

Movie Director: Barbara Anastacio

Episode 2 (China)

Cast: actress Jelly Lin, actor Hao Ou and the influencers Tao Liang aka Mr. Bags, Fil Yan and Linxuan Gong, and influencer- supermodel Estelle Chen

Movie Director: AJ Duan

Episode 3 (Korea)

Cast: K-Pop singer SEULGI together with models Jenny, Yoyo, Hong Tae Jun. 

Courtesy of Salvatore Ferragamo
Credits: Cover Image Courtesy of Salvatore Ferragamo

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