Gigi Hadid Fronts Burberry Monogram Campaign

Gigi Hadid Fronts Burberry Monogram Campaign

The supermodel's first campaign for the brand also happens to commemorate their inaugural Monogram collection.

The supermodel's first campaign for the brand also happens to commemorate their inaugural Monogram collection.

Text: Paul Madley

For her first Burberry campaign Gigi Hadid showcases the brand's new monogram collection with four different looks.

Since his appointment to Chief Creative Officer of Burberry in 2018, Riccardo Tisci has taken Burberry in a new direction, reinvented the logo, and wowed with runway shows. The designer has made Burberry his own, elevating the brand.

Tisci has collaborated with British artist Peter Saville to release a monogram collection that celebrates his distinctive new logo.

“When I first started at Burberry, I spent a lot of time in the archives researching the rich history of the house I quickly became very interested in Thomas Burberry and who he was not only as an inventor and innovator, but also who he was as a man, a husband and a father. When I saw an image of his initials, the design felt so special and actually very modern, so I quickly developed it into a new code for the house. It’s a symbol that not only embraces Burberry’s heritage but also feels very contemporary” commented Tisci in a statement.

The ad shows Gigi Hadid dressed as, “the girl”, “the lady”, “the boy”, and “the gentlemen”, sporting Burberry’s new monogram collection. Hadid first worked with Tisci earlier this year walking at the Burberry Fall 2019 show.

“I have always loved and respected Riccardo’s work, and I feel so honored and grateful that he trusted me with this project,” Hadid says in a statement. “My first Burberry show was my first time working with Riccardo, and the timing just felt perfect. It gave us our first opportunity to really get to know each other. The second I heard the creatives for this shoot, I understood how I wanted to bring that to life and show different sides of myself through each character.”

Back in February, Tisci said that he wanted to create pieces for different price points, pieces that “kids can afford”. The collection ranges from $50 to $1,500 and includes everything from bikinis, fanny packs, sneakers, sunglasses and yoga mats.

The collection launches in stores and online on May 22.

Image via Instagram
Image via Instagram
Image via Instagram

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