In an iconic appointment, ultimate V superstar Gigi Hadid is officially the face of Rabanne’s new fragrance, Million Gold For Her. Rabanne has a long history of selecting legendary ambassadors who embody La Maison’s rule-breaking spirit and mission, taking the brand to new heights and ushering in a fresh generation of voices into the family.

“Million Gold for her reminds me of how Rabanne feels as a Maison,” says Hadid. “It’s powerful and beautiful, with rose, lavender and a salty mineral musk undertone. I love the balance. I think that a lot of my personality has masculine tinges to it, so I Iike the mix of feminine and masculine elements in a fragrance.”

The four-time V cover star is no stranger to fronting a major campaign and has built her career on cultivating forever family-like bonds with the publications, fashion houses and figures she chooses to collaborate with.

“Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella,” gushes Rabanne’s Vice President Jerome Leloup. “She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.”

Created by Mert Alas and Manu Cossu, the Million Gold campaign is soundtracked Beyonce’s bombastically fabulous “Pure/Honey”, showcasing Hadid simply getting her life to the infectious and serving her signature strut down the all-that-glitters runway.

Million Gold For Her will be available in the US later this year at select retailers.