Supermodel Gigi Hadid is joining the judging panel for the seventh chapter of the LVMH Prize for Young Fashion Designers. The older of the Hadid sisters will act as a showroom ambassador for the semi-final of the 2020 LVMH Prize and take part in the panel of major industry figures to judge collections for this year’s competition.

Influencers like Caroline Daur and Leaf Greener along with six major figures in media, e-commerce, and activism are expected to join Hadid on the expert committee. The model who now has over 50 million followers on Instagram follows in the footsteps of social media mogul Chiara Ferragni who became the first official ambassador of the initiative last year.

In the words of Delphine Arnault, one of LVMH’s executive committee and director and vice president of Louis Vuitton: “They are witnesses and essential actors of fashion. Their vision helps to discover the most promising talents. I would like to thank them warmly for their loyalty and commitment to our cause.”

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★ The NEW Experts of 2020 ★ Meet the new #LVMHPrize Experts – creatives, influencers and visionaries of the industry who will have the prestigious task of selecting this year's finalists. You will find the complete list of 2020 experts on our website : lvmhprize.com You have four days left to apply. Enter via the link in bio. #lvmhprize2020

A post shared by LVMHPrize (@lvmhprize) on Jan 30, 2020 at 9:02am PST

The winner, decided by the LVMH jury, will receive a €300,000 cash prize plus a year of coaching from LVMH experts. All prospective candidates must be under 40 and have presented and sold at least two collections of women’s, men’s or unisex ready-to-wear.

For this year’s competition, the late designer Karl Lagerfeld will also be celebrated with an annual fashion prize in his name—giving budding designers a chance to win €150,000 and a one-year mentorship program with LVMH. “[Karl Lagerfeld] was fully committed to it since day one, transporting us with his enthusiasm and his energy, sharing with everyone, whether other jury members or candidates, his culture and his passion for fashion,” Arnault shared. “We shall always cherish those precious moments. It was originally called the Special Prize, but was renamed in honor of the iconic designer, who died in February last year.”