Isabel Marant delves into the dark with their new spring/summer 2024 campaign. The sleek images, shot by Robin Gualiegue, captures supermodel and multiple V cover star and contributor Gigi Hadid and rising male model Louis Baines posing in the forest in the dead of night and illuminated by blinding flash.

The pair showed off the brand’s latest spring collection while embracing the midnight hour outdoors, hugging and climbing on trees, giving a whole new fashionable meaning to the term, “tree hugger”. While the forest scenery was a breath of fresh air, the sunglasses at night made us want to embrace the darkness.

With pieces consisting of embroidered denim sets, sumptuous leather jackets, and embellished tops, the color palette helps add to the gritty glamour aesthetic that is finding its way back into fashion with the resurgence of the “indie sleaze” trend that have been popping off on social apps.