Gigi Hadid Revs Up Her Final Collection with Tommy Hilfiger

Gigi Hadid Revs Up Her Final Collection with Tommy Hilfiger

Gigi Hadid X Tommy Hilfiger's SS18 collection helmed a need for speed.

Gigi Hadid X Tommy Hilfiger's SS18 collection helmed a need for speed.

Photography: Caroline Levy

Text: Jake Viswanath

The way models display clothing on the runway often mark our first impressions of a collection, but it can rarely be said that models make the collection, which is what has made Gigi Hadid’s collaboration with Tommy Hilfiger an exciting feat. Hadid and legendary American designer Hilfiger have proven to be an unlikely fit, effortlessly embedding a sense of spontaneity and spunk into a house deeply rooted in its classic aesthetic. And even for her final showing with the brand, rather than reflect on a successful partnership, the collection was full speed ahead.

Rolling into Milan for her final show, master-of-ceremonies Gigi gathered her most fashionable friends and fellow models, including Hailey Baldwin, Lucky Blue Smith, and siblings Bella and Anwar, and turned the runway into a racetrack, substituting overly sponsored cars for Tommy logo-mania. Checkered prints, fiery crop tops, and a clashing of Tommy stamps were on display, embedded on everything from bathing suits to racing bombers.

It’s likely that the racing theme was no coincidence on Tommy’s part. The brand recently inked a deal with Formula One champions Mercedes-AMG Petronas Motorsport, extending their reach, already considerably increased by Gigi, to an even wider audience around the world. It felt like a passing of the torch, and as the duo took their final victory lap together, Hadid's sense of ease was noticeable. Her work here was done.

Check out snaps from backstage below.

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