Giorgio Armani Livestreams Milan Fasion Week Show due to Coronavirus Concerns

Giorgio Armani Livestreams Milan Fasion Week Show due to Coronavirus Concerns

The fashion legend did not take any chances.

The fashion legend did not take any chances.

Text: Dylan Kelly

Amidst the plethora of Milan Fashion Week runway shows, Italian designer Giorgio Armani decided to stage his Fall/Winter 2020 show without an audiencechoosing instead to livestream the show in a deserted studioas scares of the coronavirus heightened over the weekend. 

“The show will be shown behind closed doors, due to the recent developments of coronavirus in Italy, live-streamed in front of an empty teatro [theater] on the Armani website, therefore please do not attend the show this afternoon,” Armani’s fashion house said in a statement earlier Sunday. “The decision was taken to safeguard the well-being of all his invited guests by not having them attend crowded spaces.”

In fear of the now-confirmed global health emergency, the famed visionary was not willing to take any chances this season, especially as news surfaced of more than 54 cases popping up near Milan.

Nonetheless, Armani’s safety-first runway presentation did not fail to showcase the House’s opulent taste. Soft tones of pink, teal, and pearl decorated eclectic pairings of silk skirts and tops, and black velour jackets blended into the livestream’s dark background. Closing with a “message of love for China,” the origin of the virus’s initial breakout, models walked out in twinkling gowns from archival couture Armani Privé collections inspired by Chinese culture. 

Watch the livestream for Giorgio Armani’s Fall/Winter 2020 runway show, below. 

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