The Armani Group recently announced that they will open their first pop-up boutique in Aspen, Colorado sometime in early November. It will remain open throughout the season until March 2021. 

Just in time for ski season, the installation will feature two floors with total footage of 3,500 square feet. The ‘winter-themed space’ includes light blue and white colors, and walls covered in curtains portraying a mountain motif. Fixtures resembling ski lifts and cable cars will be a key visual focus throughout the boutique. 

This pop up will show men’s and women’s ready to wear pieces, a selection of evening wear and the Neve collection, accessories (including the La Prima seasonal collection bag), high jewelry, made-to-order services, Armani beauty, Armani/Casa accessories and gifts, and technical EA7 ski wear. To complete the offer, there will be a special shearling version of La Prima, available in two variants: black and tan.

Earlier this year, Giorgio Armani hosted a pop up in East Hamptons, New York where they used a Jungle theme to present their La Prima collection. In the past they also opened a seasonal shop in Forte dei Marmi, Italy as part of a global rollout. 

The winter themed Pop-up will be located at 521 East Hyman Avenue, which is close to the notorious Aspen Mountain. 

You can check out a sneak peak of the exclusive black and tan La Prima bags below. They will be exclusively available in store.