Only Gisele Bündchen knows how to make florals look groundbreaking for spring.
In Balmain’s latest Spring/Summer 2024 campaign, she exudes the radiant elegance of a blooming rose. Shot by Brazilian photographer Rafael Pavarotti, the campaign introduces a brand-new handbag style for Balmain, the Jolie Madame Balmain Bag.
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Embracing the newly single life, Bündchen embodies sophistication and sensuality, reminding us what it means to be a supermodel. This campaign plays on the eclectic side of the fashion house, channeling a retro vibe that diverges from the brand’s previous aesthetics. Bundchen is also here to remind you that the 80s are back, styled with voluminous curls and big, chunky earrings.
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Looking stunning in a floral mini Balmain dress, the supermodel is photographed sporting the new bag, whose name refers to the house’s legendary mid-century silhouettes. The JM Balmain Bag mirrors Monsieur Balmain’s bold yet feminine postwar creations while embodying the contemporary spirit of innovation that distinguishes today’s Balmain.
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The JM Balmain Bag is available for purchase on balmain.com
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