For Gisele Bündchen, reappearing in a fashion campaign is about reminding the industry of who set the bar. After the 90s supermodels had turned fashion into a global spectacle, Gisele arrived at the turn of the millennium and reshaped the era with her own brand of power, booking nearly every runway and campaign and redefining what it meant to be a modern supermodel.

Today, that enduring force returns in Elisabetta Franchi’s Fall/Winter 2025 campaign, shot by Luigi & Iango in Miami. “True beauty is a wild force born from love and courage,” Franchi says of the collection. That sentiment radiates in Gisele’s presence. She embodies the brand’s timeless message of a woman who recognizes and owns her light, becoming an unstoppable force of inspiration.

Photography by Luigi & Iango

Casting her feels like a natural extension of that vision, since she is not only beauty incarnate but also a national icon, the woman who walked what was perhaps the longest runway at the 2016 Rio Olympics, a stride that became a cultural moment in its own right. For Elisabetta, who founded her namesake house in Bologna in the late 1990s, her garments are for the bold, refined woman who refuses to shrink herself, and who better to crystallize that idea than the Brazilian Übermodel.

Courtesy of Elisabetta Franchi