Give One, Get One: Balenciaga Launches Their First Re-Sell Program
Craving the latest Balenciaga bag? Trade in your old. Get the new. Help Balenciaga save the planet.
Craving the latest Balenciaga bag? Trade in your old. Get the new. Help Balenciaga save the planet.
Text: Maddie Street
After celebrating their latest Resort 2023 collection within the outlandish gritty confines of the New York Stock Exchange, Balenciaga quickly reverted their attention to something a bit more tamed. On September 26th, the acclaimed design house launched a circularity program that centers around assisting its clients during the process of selling their personal Balenciaga clothing and accessories. In tandem with the mission, the re-sell program aligns with the house’s broader agenda - to become an entirely sustainable company. In partnership with Reflaunt, a renowned platform that seeks to implement circular models for fashion labels, Balenciaga will assist its customers through expert consignment support.
So, where do I start?
Suppose you are deciding to re-sell a Balenciaga garment or accessory. All products can be dropped off at participating Balenciaga stores or collected by a scheduled service available on Balenciaga. After establishing drop-off, customers are rewarded with financial compensation or Balenciaga store credit. The credit, a higher amount, can be used to purchase new Balenciaga items in a selection of participating stores.
What happens to my piece?
Post drop off, the item is then documented, authenticated, professionally photographed, priced, and listed on Reflaunt’s worldwide network. Once purchased second-hand, the piece is then shipped to its new home.The Balenciaga re-sell program is designed to promote the practice of reducing, reusing, and recycling and, therefore, will encourage and reward clients for their participation. So get selling!
