After celebrating their latest Resort 2023 collection within the outlandish gritty confines of the New York Stock Exchange, Balenciaga quickly reverted their attention to something a bit more tamed. On September 26th, the acclaimed design house launched a circularity program that centers around assisting its clients during the process of selling their personal Balenciaga clothing and accessories. In tandem with the mission, the re-sell program aligns with the house’s broader agenda – to become an entirely sustainable company. In partnership with Reflaunt, a renowned platform that seeks to implement circular models for fashion labels, Balenciaga will assist its customers through expert consignment support.

So, where do I start?
Suppose you are deciding to re-sell a Balenciaga garment or accessory. All products can be dropped off at participating Balenciaga stores or collected by a scheduled service available on Balenciaga. After establishing drop-off, customers are rewarded with financial compensation or Balenciaga store credit. The credit, a higher amount, can be used to purchase new Balenciaga items in a selection of participating stores.

What happens to my piece?
Post drop off, the item is then documented, authenticated, professionally photographed, priced, and listed on Reflaunt’s worldwide network. Once purchased second-hand, the piece is then shipped to its new home.The Balenciaga re-sell program is designed to promote the practice of reducing, reusing, and recycling and, therefore, will encourage and reward clients for their participation. So get selling!