Givenchy Celebrates US E-Commerce Launch with an Exclusive Collection

Givenchy Celebrates US E-Commerce Launch with an Exclusive Collection

Clare Waight Keller pays homage to the fashion house's history in this online-only capsule.

Clare Waight Keller pays homage to the fashion house's history in this online-only capsule.

Text: Dylan Kelly

After finding great success on each of their international online retail platforms, the House of Givenchy just announced the launch of its e-commerce website in America. First created in France in the fall of 2017, in tandem with Artistic Director Clare Waight Keller’s debut show for the maison, the immersive, omnichannel platform now exists in 7 countries worldwide. 

Distinctive for its highly engaging environment, the Givenchy e-commerce platform offers an all-encompassing experience of the brand. Striking visuals from collection lookbooks draw the user in at first glance, and from there, fans have the freedom to curate their Givenchy experience as they wish. The site’s fluid design allows for a dynamic mix of features including real-time access to fashion shows, exclusive online drops, and real-time social media coverage from the brand. In addition, Givenchy’s new platforms provide an extensive catalog of products available for purchase and caters to each customer’s personal needs with individual exchanges and appointment scheduling databases through the site. 

In honor of the site’s US launch, Clare Waight Keller designed a limited-edition capsule collection that blends signature Givenchy aesthetics with an all-American varsity style. Keller’s exclusive range takes inspiration from the maison's history with a Fifties-inspired varsity hoodie and a vintage baseball-style ‘52 t-shirt as centerpieces, celebrating the year Hubert de Givenchy established the fashion house. 

Take a look at the stunning visuals for the collection below and head to Givenchy to explore the new website. 

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