Glossier Stores Close Amid Coronavirus
Founder Emily Weiss announces temporary closure.
In efforts to ensure the safety of employees and customers, Glossier founder Emily Weiss announced in a letter it will temporarily be closing all its retail locations to “help mitigate the spread of COVID-19.” Locations include New York, Los Angeles, London, and Atlanta. They will also delay the opening of Glossier Arizona.
Amid the spread and fear of coronavirus, business owners are faced with tough decisions. “To everyone reading: we’re not alarmists, we’re realists,” Weiss wrote in the letter as she announced the brand’s decision to close temporarily as of Friday March 13. On Wednesday the World Health Organization declared the coronavirus outbreak a pandemic.
The beauty brand founder demonstrated the difficulty of making such a decision in a statement of solidarity: “To fellow business owners, remember your core values during this time—this is when they matter most. To our customers and community, remember the power of adaptability. Stay present, be responsible, and try to lean into warmth and openness when you want to close off and pull down the shades. This is a time for us to remember our humanity.”
Glossier confirmed that employees will be compensated for their time during the two-week closure. As a predominantly e-commerce company, it will continue to sell products online. Weiss assures fans that they will continue to monitor and adjust accordingly.