Ray-Ban has recently joined forces with iconic musician (and Ray-Ban’s first global ambassador) Lenny Kravitz to create a collaboration that is setting new standards within eyewear. The result? A limited-edition collection blending Ray-Ban’s classic designs with Kravitz’s legendary persona, delivering a range of eyewear that is as bold as it is stylish.
The recently launched Ray-Ban x Lenny Kravitz capsule collection celebrates creativity, craftsmanship, and sustainability. The collection features special black and chrome glasses and a gold-plated, limited edition design with Aviator Reverse lenses. It prides itself on sustainable craft with materials carefully selected for their eco-friendly properties and 100% recycled polyester packaging.
Building on the success of the initial launch, Ray-Ban has expanded its Reverse collection with new colors and lenses for spring, such as Aviator and Wayfarer styles with Kravitz as the brand’s first global brand ambassador and face of the campaign. “I am a longtime fan of Ray-Ban and their timeless designs,” explains Kravitz to VMAN. “It’s an honor to partner with them on this new Ray-Ban Reverse collection, which combines the brand’s iconic style with an avant-garde, innovative twist.”
What sets this collaboration apart is the endorsement by Kravitz himself. The acclaimed musician has been proudly sporting the collection, notably in the music video for his single “Human” from his recent album Blue Electric Light.
Discover the Ray-Ban x Lenny Kravitz collection, now available for purchase, online at Ray-Ban.com and Lenscrafters.com.