Gracie Abrams, Daughter from Hell, smells like heaven. Chanel presents newest fragrance Chanel Coco Mademoiselle Crush Absolu with Abrams featured in campaign. The young star continues the legacy of Gabrielle Chanel as the newest face of Coco Mademoiselle, the iconic fragrance line from Chanel. 

“It’s unreal to be the new face of Coco Mademoiselle, I feel an immense sense of pride. I love that Coco is someone who leaves a mark everywhere she goes. Sometimes, I wish I could be more like her,” says Abrams.

As a singer-songwriter and House Ambassador, Abrams steps into the egerie role with ease. She exhibits similar features to the beloved Coco Chanel while also taking on the fashion legends’ easy elegance and composition. She has the creativity and independent spirit that is expected for Coco Mademoiselle, an ability to be a visionary.

“Gracie naturally embodies the spirit of Chanel. Like Gabrielle Chanel once did, she asserts herself without artifice, driven by a fierce sense of freedom and an instinctive elegance. There is that liveliness in her, that unfussy refinement, which recalls Coco’s modernity. It is less a matter of silhouette than of attitude: Gracie arrives where she is not expected, always in motion, charting her own path,” says Thomas du Pré de Saint Maur, Head of Global Creative Resources Fragrance and Beauty. 

It’s a development enveloped by the scent of lychee-grapefruit, rose, jasmine, and slivers of patchouli. The new amber Eau de Parfum was imagined by Chanel’s House Perfumer Creator Olivier Polge. 

Coming August 2026, the newest addition to the line of Coco Mademoiselle is a sweet scent to wrap up the final moments of summer.