Chanel has named Grammy-nominated singer-songwriter and House Ambassador Gracie Abrams as a new muse for its COCO CRUSH collection. Since her debut in 2019, Abrams has become one of the most compelling voices of her generation. Her early EPs, Minor in 2020 and This Is What It Feels Like in 2021, introduced her intimate and authentic pop style. In 2023, she released her debut album Good Riddance, earning a nomination for Best New Artist at the 66th Annual Grammy Awards. She followed this with her sophomore album, The Secret of Us, and a deluxe edition featuring her highest-charting song to date, “That’s So True.”

Abrams’ natural confidence and distinctive attitude align seamlessly with the bold and modern spirit of the COCO CRUSH collection. Her role as a muse highlights the collection’s celebration of contemporary elegance and individuality. The new campaign featuring Abrams is set to be revealed on January 13th, 2026, marking a fresh chapter for COCO CRUSH. Through her music and presence, Abrams continues to inspire a generation while embodying the timeless allure and innovative energy that Chanel represents.

This collaboration further cements the connection between music, culture, and fashion, showcasing Chanel’s commitment to pairing its iconic designs with influential voices of today.