Known for her show-stopping CHANEL looks at events like the Grammys and the Met Gala, the singer-songwriter perfectly embodies the collection’s blend of modernity and classic allure. Shot by Craig McDean and brought to life under the artistic direction of Sofia Coppola, the campaign combines fashion, music, and film for a fresh, yet unmistakable CHANEL take on timeless elegance.

Photograph by Craig McDean

The essence of the collection is all about contrasts. Picture tweed jackets styled with jeans, or baseball jackets paired with Bermuda shorts and caps. There’s a fun, boyish spin softened by those nostalgic ’90s references. Denim gets a luxe upgrade with chain detailing, while leather features engraved diamond quilting, an ode to the maison’s iconic pattern. Playful yet polished, the collection balances casual ease with sophistication, making each piece versatile enough to transition seamlessly from day to night.

Photograph by Craig McDean
Photograph by Craig McDean
Photograph by Craig McDean
Photograph by Craig McDean

Of course, pearls are still front and center, Gabrielle Chanel’s favorite. They’re woven into tweed as braids, popped onto knitwear, and used to accent accessories like sautoir necklaces and bags. The color palette skews toward pastels and classic black-and-white, with lightweight tweeds and signature pieces like the 11.12 bag, camellias, two-tone shoes, and cuff bracelets.

Photograph by Craig McDean
Photograph by Craig McDean
Photograph by Craig McDean
Photograph by Craig McDean

Available in mid-January 2025, this new collection is essentially a tribute to CHANEL’s timeless charm and playful elegance.

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