Greta Lee is the coolest woman in the Hollywood. Period. And backing up this bona fide fact is her strapping-ly chic new campaign by Mert Alas for Calvin Klein.
The campaign is an authentic look at Greta Lee’s breathtaking energy and is filled to the brim with a self-empowered sense of everyday playful sensuality and freedom – a side of Lee we haven’t seen yet.
“Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean in to a side of myself that I’ve never shown before,” said Greta Lee. “Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment and gratitude for my life, my family and my body. It was a radical and emotional experience for me, and I’m so proud of it.”
Calvin Klein’s Fall 2024 garms are inspired by the electric energy of fall in the New York City, evoking architectural textures and the color palette of a cityscape from dawn to dusk, shedding a new light on the well-known and beloved essential basics and styles. The campaign film (soundtracked by The Go-Go’s iconic ‘We Got the Beat’) amplifies this energy and allows Lee to let loose in the open daylight, welcoming in a new season and era.
Watch Greta Lee in Calvin Klein’s Fall 2024 campaign: