Grey State: Get to Know the Casual-Luxe Brand Taking over Festival Season

Grey State: Get to Know the Casual-Luxe Brand Taking over Festival Season

Grey State: Get to Know the Casual-Luxe Brand Taking over Festival Season

With fashion being, by definition, in a constant state of upheaval, spotting notable up-and-comers can be a tough job. But among the most promising young brands to become a fixture among the party set is Grey State Apparel.

With fashion being, by definition, in a constant state of upheaval, spotting notable up-and-comers can be a tough job. But among the most promising young brands to become a fixture among the party set is Grey State Apparel.

Text: Thomas Herd

With fashion being, by definition, in a constant state of upheaval, spotting notable up-and-comers can be a tough job. But among the most promising young brands to become a fixture among the party set is Grey State Apparel. The brand kicked off festival season with a strong presence at Coachella, where it was showcased by festival-goers and it-girls such as Rose Bertram, Solveig Hansen, Linda Rosenberg and Noel Capri Berry as their weekend attire of choice.

The buzz, however, did not die at Coachella. Grey State’s momentum has carried over into summer, where the brand’s breezy aesthetic makes for aspirational travel and resort wear. And for the visually-inclined, the brand’s online journal even features a guide for how to dress depending on the occasion, underscoring the versatility of the brand.

Check out Grey State Apparel to learn about the emerging brand.

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