Text: Mayzie Hopkins
At the Copenhagen Fashion Summit yesterday, the parent company of Gucci, Balenciaga, and Alexander McQueen, announced that it will no longer employ models under 18 years of age for adult catwalks and campaigns.
Francois-Henri Pinault, who is the CEO of Kering, plans to put this into action by next year. As to what will happen to models under 18 currently employed, there was no comment.
"As a global luxury group, we are conscious of the influence exerted on younger generations in particular by the images produced by our houses. We believe that we have a responsibility to put forward the best possible practices in the luxury sector and we hope to create a movement that will encourage others to follow suit."
This marks the tenth year anniversary of the CFS. Since its opening it has been at the center for the future of fashion in terms of sustainability and ethical practices. The growing concern of fast fashion and fashion's effect on the environment is becoming increasingly hard for companies to ignore. As the rise in the public's knowledge of environmentalism grows many are demanding more responsible brands. And for those already established to change.
As Pinault stated in his initiative talk, established luxury fashion brands need to adopt these methods first before they trickle down into the rest of the industry. Thus, making it more available and more mainstream for smaller, high-street brands since "designers are opinion leaders." He plans on cutting Kering's carbon emissions by 50% and strain on the environment by 40% in six years.