Gucci Announces New Creative Director

Italian designer Sabato De Sarno has been appointed, ending months of speculation.

Gucci named Sabato De Sarno as its new creative director this past weekend, following the surprise departure of Alessandro Michele. 

Prior to being appointed to Gucci, De Sarno spent 13 years directing Valentino,
leaving behind a legacy of inclusivity and youth. A native of Naples, Italy, the designer began his career in 2005 at Prada and later moved to Dolce & Gabbana, before finding a home at Valentino in 2009.

“I am proud to join a House with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand,” said De Sarno.

After joining the House, he will lead the House’s Design Studio and report to Marco Bizzari, President and CEO of Gucci, charged with expressing the House’s distinct vision across all of its collections. 

Speaking on the appointment of De Sarno, Bizzari expressed his delight at the decision. “Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him a vast and relevant experience,” said Bizzari. “I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinct vision that will help write this exciting next chapter, reinforcing the House’s fashion authority while capitalizing on its rich heritage.”

Chairman & CEO of Kering François-Henri Pinault praised De Sarno’s creative vision and spoke to his abilities, expressing that Gucci is “confident that the House will continue both to influence fashion and culture through highly desirable products and collections, and to bring a singular and contemporary perspective to modern luxury.”

Gucci’s Spring/Summer 2024 runway collection will mark De Sarno’s debut for the brand in September of this year. 


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