Gucci Is Banning Fur

Gucci Is Banning Fur

The fashion house declares: “It’s not modern.”

The fashion house declares: “It’s not modern.”

Text: Danielle Combs

A radical new era is quickly approaching, as the industry is beginning to place less emphasis on fur and is instead embracing eco-friendly and cruelty-free fashion. For some time, the use of fur has remained as a hot topic among designers and editors who have seemingly perpetrated the use of this luxury label mainstay. Now, news has spread that Gucci will be officially banning the use of fur starting in Spring/Summer 2018—a bold move to combat the controversial issue.

In a recent interview, chief executive and president Marco Bizzarri discussed the topic and explained the brand’s reasoning for making the decision. “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit outdated," he stated. The decision to ban fur was made with creative director Alessandro Michele, emphasized Bizzarri. “Fashion has always been about trends and emotions and anticipating the wishes and desires of consumers. The best creative directors are able to anticipate, to smell something outside before anybody else. Fashion and modernity go together," he said.

As fashion and awareness of the inhumane use of fur continues to progress, the industry as we know it may see a noticeable shift by embracing fur-free and sustainable fashion.

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