On Tuesday, October 12th, to commemorate the release of the new exhibition, the Italian label hosted a premier event at 180 The Strand in London. The exhibition displayed some of the Maison’s most iconic designs from its 102-year history and now travels to the UK capital- a city innately tied to the House’s heritage. President and CEO Jean-François Palus, along with newly appointed Creative Director Sabato De Sarno hosted the event and welcomed their guests to the vernissage, followed by cocktails and a stimulating DJ set by Femi Koleoso, Romy, and Jayda G.

Guests in attendance were dripped in Gucci ensembles for the event including Adwoa Aboah, Romy Madley Croft, Sinéad Burke, SHP, Sophie Wilde, Naomi Ackie, Paul Mescal, Femi Koleoso, Jayda G, Daryl McCormack, Maude Apatow, Bel Powley, George MacKay, Salma Hayek Pinault, François Civil, Daisy Edgar Jones, Micheal Ward, Antwaun Sargent, Olivia Dean, JR, Leah Williamson, Valentina Pinault, Kristine Froseth and Lila Moss.

Several other guests and friends of the Gucci house include Damon Albarn, Cat Burns, Camille Charriere, François Larpin, India Mullen, Jazzy De Lisser, Francesca Hayward, Jordan Hewson, Joy Yamusangie, Ebenzea Blanche, Nikolai Von Bismarck, Athian Akec, JulianKnxx, Nick Grimshaw, Ella Richards, David Sims, Kristine Froseth, Elizabeth Saltzman, Nicky Yates, Rebecca Corbin Murray, Felicity Kay, Cher Coulter, Cheryl Konteh, and Alastair Mckimm.