GUCCI CELEBRATES CHIME FOR CHANGE AT GUCCI WOOSTER BOOKSTORE
Gucci teamed up with CHIME FOR CHANGE to host a cocktail event and panel discussion on February 5th at the Gucci Wooster Bookstore in New York to celebrate the new CHIME FOR CHANGE campaign identity, the first issue of the CHIME zine, and The Future is Fluid, a short film by Jade Jackman and Irregular Labs.
Ariel Wengroff, Publisher of Broadly and Executive Producer at Viceland, moderated the panel discussion that included Adam Eli, community organizer, writer, and Editor-in-Chief of the CHIME zine, Jade Jackman, director of the short film, The Future is Fluid, and MP5, Italy-based visual artist who created the new CHIME FOR CHANGE campaign identity displayed on Gucci’s global ArtWalls.
The Future is Fluid was screened during the cocktail event in the Gucci Wooster screening room. The film explores the meaning of 'gender' in relation to the Gen Z around the world, avoiding the heteronormative ideals that are often pushed by society.
Here are some images from the event: